The Hatchery - Business and Dot Com Incubator

Steve Mann has over 20 years of experience in technology marketing, product strategy, and product development ranging from venture-backed startups to Global technology organizations. He is considered a thought leader on emerging technologies, social media, marketing strategy and utilization of technology to drive business results. Steve recently left SAP AG, where as Global Vice President, he led SAPÕs Social Media Strategy efforts. He designed their complete Web 2.0 efforts for SAP's GTM and product efforts. Steve has also led SAPÕs Total Customer Experience team Ð creating a design thinking organization for solving business issues such as SAPÕs web support for its next generation Volume Business model. While at SAP he also led Services Marketing and SAPÕs Competitive Program and Strategy team against Oracle. He was also responsible for the Global Market Intelligence function as well as for Marketing Innovation.

Prior to joining SAP, Steve was a principal with the BRM Group, a Jerusalem/New York based Venture Capital firm. HeÕs also led product strategy at Computer Associates and was a software engineer, pre-sales consultant and strategic planner for Infinium software.